Shrink your JPEG images into the modern WEBP format for faster page loads, better Core Web Vitals, and smaller storage.
WEBP is a modern image format developed by Google that typically produces 25-35% smaller files than JPEG at a similar visual quality. For a website, that translates directly into faster page loads, which affects both user experience and Google's Core Web Vitals ranking signals. WEBP is now supported by all major browsers (Chrome, Firefox, Safari, Edge), so the compatibility concerns that used to exist are largely gone — the main reason left to stick with JPG is if you specifically need to support very old browsers or software that hasn't been updated in years.
The conversion uses a fixed quality setting (92%) designed to keep visual quality close to the original while still reducing file size. At this setting, quality loss is generally not noticeable to the eye.
No. The conversion runs entirely on your device via JavaScript in the browser — files are never uploaded anywhere.
Yes for viewing on the web — all major browsers (Chrome, Firefox, Safari, Edge) support WEBP natively. Some older desktop software (like older versions of Photoshop) may need a plugin or an update to open WEBP files directly.
For most photos, yes — the file size savings are worth it. For very small icons or simple graphics with few colors, the difference may be negligible, so it's not always essential there.
Yes, this tool is completely free with no registration, no watermark, and no conversion limit.
No, the conversion happens locally in your browser using JavaScript. Your files are never uploaded to any external server.
There's no fixed limit enforced by the tool since everything runs in your browser rather than on a server. Very large files may simply take a little longer to process depending on your device.
For most everyday uses, the visual difference is negligible. If you need maximum fidelity, keep the quality setting high during export.
Reduce file size without losing quality.
Change dimensions by pixels or percentage.
Cut and frame your images easily.